Pronounced “so on brand.”
We help brands get noticed, in the press and on your feed. Fresh ideas, real relationships, and a strategy that feels so on brand for you.
PR + social for innovative companies and the people behind them.
Scroll through the campaigns, press coverage, creator partnerships and social moments we’re proud of. Every one of them, SeoOnBrand.
Our founder, Michelle Seo, was featured in WIRED’s story on how AI agents are becoming media’s new favorite audience. She shared how her AI agent, Chattiana, sends her a morning briefing with her agenda, her to-do list and conversation-worthy headlines from her newsletters, each linked back to the source. It’s one example of how we’re always testing new technology like AI.
For Pride Month, TikTok honored LGBTQ+ creators with its Trailblazers list and showed up big at the LA Pride Parade. We took a three-pronged approach across social, digital and the in-person event. We teamed up with the social editors at Los Angeles Magazine, Good Morning America and E! News on live updates, behind-the-scenes content and creator interviews, including an Instagram takeover by creator @theemuses right from the parade. The result was social takeovers reaching a combined audience of nearly 15M people, wide entertainment and consumer press coverage, and TikTok showing up in person for the LA Pride community.
#HalfTheStory made history hosting the first-ever Teen Tech Council Board Meeting with the Clinton Foundation and Governor Kathy Hochul, where 20 New York teens advised on the rollout of distraction-free schools. We led the joint press release initiative with Governor Hochul’s team and the Clinton Foundation, and landed an exclusive feature in Mashable, plus a live NY1 “Rush Hour” interview with one of the teens and founder Larz May. To further amplify the news and partnership, we also led the social initiative, partnering with Governor Hochul’s social team to conduct a teen social correspondent takeover.
NewDays helps people living with mild cognitive impairment and dementia, a topic that calls for trust over hype. We launched their pilot influencer program around World Alzheimer’s Month to drive sign-ups, pairing caregiver creators with clinicians so families heard from people who’ve lived it and people who treat it. We partnered with four creators who produced 15 pieces of content across Instagram, TikTok and YouTube. The result was 117K+ views, 4,000+ engagements, and NewDays’ first organic clinic-member sign-ups.
Apollo was building its brand social from the ground up without an in-house social team, so we stepped in to lead it. ApolloNEXT, its first-ever event, was the moment to prove it. We owned the brand channels and worked across executive, employee and creator channels to turn the event into a conversation. ApolloNEXT alone drove about 4.5M impressions (across brand social, executive social, employee influencers and UGC), 446+ mentions and 93% positive sentiment, up from a 64% baseline. Across the rebuild, brand social drove 9.5M+ impressions and grew Instagram’s audience by 400%.
Speaking slots don’t just happen. They’re one part of the thought leadership programs we build for executives. We find the right stage, shape a pitch organizers can’t pass up, and prep execs so they walk off with new relationships with key stakeholders and press. A few highlights across proptech, fintech and B2B research, from TechCrunch Disrupt to Collision:
We’ll build a comms plan around your actual business goals, then help you run it.
We connect you with the reporters who matter for your brand, land the coverage, handle incoming media requests, and jump on trending moments when they fit.
We’ll get your leaders on stages and in consideration for awards, putting them in front of the right people.
We help your executives find their voice and tell their story.
A plan that’s rooted in your business goals, built to drive brand awareness and grow your audience.
Posts, graphics and video that people actually stop scrolling for.
We find creators who genuinely fit your brand, handle the outreach and partnerships, and turn their content into real results for your business.
We’ll take the day-to-day off your plate: planning, posting, replying to your community, and checking what’s working.
Michelle Seo, founder & CEO of SeoOnBrand.
My last name is Seo (it’s pronounced “suh”), so naming my company SeoOnBrand felt only right. It’s a nod to my Korean American roots and to how I work. I love bringing fresh, thoughtful ideas that push creative boundaries while staying true to each brand, and I make sure every strategy is tailored, or “so on brand,” for the people I work with.
“If it doesn’t feel like you, it’s not the right strategy. Everything should be so on brand.”
I’ve spent 6+ years in PR and social, in the US and internationally, working with brands like TikTok, Tonal, Joby Aviation, Opendoor and LG Electronics. I’ve led campaigns, run social programs, thrown press events, built real relationships with reporters, landed speaking slots and awards, and kept a close eye on the news so my clients never miss a moment.
What drives me? Doing great work and keeping it real. I bring all of it, along with a team I trust, to every brand we work with.
Tell us about your brand, your big launch, or the person behind it.
michelle@seoonbrand.comGot it, thank you! We’ll be in touch soon.
